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THE SELLING PROCESS
The difference at LR&Co:
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No pushing for in-house, off-market sales. Some local brokers will encourage you to sell to their private group of buyers. The only person that financially benefits from that is typically the broker. In West MI, inventory is low and has been for a while. It is rarely in your best interest to keep it from potentially thousands of ready, willing, and able buyers. If convenience or privacy of the sale process is a factor for you, we can work on a plan that addresses that concern and prioritizes you getting top dollar, not us.
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No "discount broker" service. This means we invest in your home's marketing and presentation. No cell phone photos. We cover the cost of top-of-the-line photography, videography, and marketing no matter your property's price point. We provide signage, printed marketing materials, technology for showing scheduling, shoe covers, staging support, etc - all at no cost to you.
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No "throwing out numbers". We provide extensive marketing and pricing analysis supporting the price I recommend.
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No "list it and wait". We provide staging assistance, a custom website, creative Coming Soon marketing strategy, QR code signage for road and foot traffic, social media promotion, etc to ensure your property gets as many eyes as possible and is in the best position to get top dollar.
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No second guessing if your listing is getting our attention. We provide consistent, proactive updates and feedback throughout the listing process.
INITIAL CONSULTATION
Personalized Approach
This is a time for us to learn your situation, motivations, and goals for selling. And ensure we are a good fit to meet those your needs and expectations. We'll also take this time to explain our approach to the selling process, whether it is your first time or its been awhile since you've done it in the past. There are several options of how to go about it in today's market and we will partner with you to figure out the best plan to fit your needs.
LISTING PREPARATION
Based on your goals.
The fact is, no "lived-in" home is photo-worthy. We will make a plan that caters to your situation and discuss what is necessary and what isn't to get the home ready to sell at the price you want. This can include decluttering, deep cleaning, minor repairs or updates, staging, landscaping, professional photography and videography, drone photography, etc.
Market & Show the Property
Get your home in front of every possible buyer.
We will market the home across the web, social media channels, various apps, as well as work our own network of buyers and real estate professionals to ensure maximum exposure. There is when a combination of quality visual online presence and well as the agent representing you is very important.
ACCEPT THE BEST OFFER
It's about more than just the $$.
There is intention that goes into the property's presentation that will help you secure a great offer. In addition, there are several factors other than price that make an offer "the best offer". I will guide you through what these factors are and which will work best for your situation and your goals.
NAVIGATE THE SALE
Only half the process is over.
Accepting an offer doesn't seal the deal. There are several additional steps and further negotiation that can come as a result of them, such as home inspections, well & septic inspections, property survey, and appraisal. I will work together with the buyer to ensure they stick around and we all make it to the closing table.
FINALIZE DETAILS AND CLOSE!
The finish line.
Once all contingencies are cleared, we will work out the final details, such as utility transfer, possession date, and key exchange. Once we close, you may or may not be moved out yet. Either way, it is reason to celebrate! You successfully sold your home.
